What We Do

Healthcare, Craft, Tourism & Mature Marketing

Our focus is primarily in the healthcare arena, including hospitals, senior living, physician practices, nutraceuticals, pharmaceuticals, medical spas, healthcare start-ups and even animal nutraceuticals.

The most successful agencies focus on the businesses they LIKE to work with – we focus very heavily in healthcare and we have lots of experience.  We have expanded our market from NY, PA and NJ into taking Connecticut by storm. We were delighted to find TONS of interesting healthcare right here in our neck of the woods.  Our clients are thrilled to have deep expertise, right down the road.

To keep our creative edge, we are also very interested in craft products and services – small batch sodas, beer, spirits, food items…handcrafted, local stuff that you can’t find just anywhere and services that are unique. Tourism is another area that is really fun and we are now working with thirteen towns, each with its own personality…great stuff. Mature marketing is a growing area and one that we have been working in for the past nine years. Fortunately, mature marketing crosses over all of our areas of specialty…good for us…and great for you!

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STEP BY STEP

For our clients, we have a time-tested process to help them not only know who they truly are,
but to help them communicate their WHY to customers.

  • 01 The WHY

    "People don't buy what you do. They buy why you do it." - Simon Sinek

  • 02 Branding

    The next step is to create the logo and branding that reflects your WHY.

  • 03 DESIGN

    At this stage of the game, we are designing your website, which is the anchor for all sales and marketing efforts.

  • 04 DEVELOP

    Marketing and sales plans are crafted, along with marketing and sales materials. We also craft the media and social media plan.

  • 05 Public Relations

    PR done well can get your brand in front of more potential clients, and ultimately, results in more business for you!

Agency of Record Capabilities

  • Strategy, brand direction and offerings
  • Convention materials (banners, booth materials, sell sheets, interactive kiosks)
  • Websites and portals – architecture, design, program, SEO/SEM
  • Event marketing – website, flyers, registration page, marketing, logos, event branding
  • Public relations
  • Online application development
  • Competitive audits/reviews
  • Branding/marketing – logos, branding elements, tag lines, brand promises, brand statements, marketing plans, email marketing, direct mail marketing, copywriting, design, printing, presentations, business cards
  • Sales tools – print, online, mobile, apps, iPad
  • Any other offline or online marketing, as requested

Additional Unique Services

  • Creating economic and clinical evidence tools
  • Objection handlers/interactive sales tools via web and mobile adds
  • Data analysis – help tell the story the data is telling
  • Commercial Ethnography
  • Social Listening
  • On Site Research
  • Product e-Sampling, as well as coupons, vouchers and patient/consumer information
  • Video, podcasts