09 Mar Walk the Walk
I've written business plans...
01 Mar Why the WHY?
A few years ago, I saw Simon Sinek's TEDx talk on "The Golden Circle" (click here to watch it). The whole point of his talk was that most companies can verbalize their What, what they do, what they sell, etc., most could address How they...
24 Jan “Where Were You Six Months Ago?”
Since new business development is a very big part of my job, and therefore, part of my daily thinking, I am constantly looking for new business opportunities, particularly in the healthcare arena, since 80% of our work is in healthcare advertising and marketing. I had...
10 Jan An Epiphany Whilst Painting (Badly)
Over the holiday, I actually had time to notice things in my house. Like places where paint had faded or needed touch-ups. Now there are a LOT of things you can say about me, but I am a "get 'er done" kind of girl and...
03 Jan Site Not WCAG 2.0 Compliant? Fix it!
It all started with a call from one of our long-time clients, and the conversation went something like "we are concerned that we will be the target of a lawsuit since our website is not WCAG 2.0* compliant, can you guys fix it"? Well, as...
08 Dec Festive, Slightly Raunchy Holiday Copywriting
It's probably never a good idea to ask the head of Copy to write headers for a craft cocktail mixer at 3:00 pm on a Friday, because these are some examples what you are going to get: Dealing with family over the holiday? Trust us,...