I had an epiphany the other day. We were re-pitching a client that we have had for 14 years - this is the 5th administration we have been through and the 5th time we have had to re-pitch the business. When I was thinking through...
We recently completed a project very near and very dear to our hearts - the launch of the Youth Civic Film Challenge. The Civic Life Project works with high school and college-aged kids to help them find both their passion and their voice when it comes...
I've written business plans...
A few years ago, I saw Simon Sinek's TEDx talk on "The Golden Circle" (click here to watch it). The whole point of his talk was that most companies can verbalize their What, what they do, what they sell, etc., most could address How they...
Since new business development is a very big part of my job, and therefore, part of my daily thinking, I am constantly looking for new business opportunities, particularly in the healthcare arena, since 80% of our work is in healthcare advertising and marketing. I had...
Over the holiday, I actually had time to notice things in my house. Like places where paint had faded or needed touch-ups. Now there are a LOT of things you can say about me, but I am a "get 'er done" kind of girl and...